Tetiana Yevtushok

Psychological Sustainability · Money Psychology · Psychotherapy

Psychology of Money

Money is not only an economic instrument.
It is a psychological and relational field in which questions of value, responsibility, identity, power, fear, and choice become visible.

In everyday life, money accompanies decisions about work, care, belonging, risk, stability, and future orientation. It reflects not only what people want, but also what they fear, avoid, inherit, or feel entitled to. Rather than being morally good or bad, money reveals how individuals relate to necessity, desire, control, and uncertainty.

Money as a psychological field

The psychology of money explores how emotional patterns, relational histories, and unconscious assumptions shape financial behaviour over time — often outside conscious awareness. It is concerned less with how to earn more, and more with how people live with money: how they carry it, resist it, depend on it, fear it, or attempt to escape it.

Within the broader frame of psychological sustainability, work with money focuses on maintaining inner coherence, ethical clarity, and decision-making capacity under financial responsibility — including the ways chronic stress or anxiety gradually accumulate around money-related choices.

A Gestalt perspective on meaning, responsibility, and decision-making

From a Gestalt perspective, money is understood as part of the field — shaped by relational experience, social context, and moment-to-moment awareness in contact. Work with money in this approach does not focus on correcting behaviour or imposing goals. Instead, it explores:

– how financial needs emerge
– where energy becomes blocked or fragmented
– how decisions are postponed, rushed, or avoided
– how responsibility is taken, displaced, or resisted

The Gestalt Cycle of Experience provides a practical framework for understanding:

– decision fatigue and financial paralysis
– conflicting desires around security and freedom
– repetitive patterns of over-control or avoidance
– difficulties completing financial actions

This perspective is particularly relevant for people who are capable, reflective, and motivated — yet find themselves stuck, conflicted, or depleted around money-related decisions.

Book Money Healing


Money Healing: The Hidden Psychology of Wealth is a reflective book that emerges from the same psychological perspective described on this page. It does not offer financial strategies or motivational techniques. Instead, it explores how money becomes charged with emotional meaning — through personal history, family systems, culture, and lived experience — and how these meanings quietly shape financial behaviour over time.

Drawing on Gestalt therapy, clinical work, mythology, and entrepreneurial life, the book examines why people often repeat familiar “money scenarios” even when they consciously wish to change, and why insight alone is rarely sufficient without awareness in contact.

The book offers a conceptual and reflective entry into the psychology of money.
Individual work allows these themes to be explored experientially, in relation to real decisions and concrete situations.

Read more about the book here

Individual work with money

Individual work with money is offered as part of broader psychological work focused on sustainability, not as financial coaching or advice.

The focus is on:

  • clarifying real financial needs versus imposed or inherited ones
  • restoring contact with values and limits
  • supporting decision-making under financial responsibility
  • working through emotional patterns that interfere with sustainable action

This work is suitable for people who:

  • carry ongoing financial responsibility
  • experience anxiety, avoidance, or inner conflict around money
  • want to think clearly rather than be “fixed”
  • are facing decisions involving income, work, pricing, or long-term stability

Work with money follows the same format as individual psychological work: it begins with an initial orientation conversation and, if appropriate, continues as regular process-based sessions. The pace, focus, and duration are reviewed over time in relation to the person’s life context and responsibilities. The emphasis is on sustainable change, not short-term relief. In this work, money is approached not as a problem to solve, but as a place where meaning, responsibility, and choice come into contact.

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