Tetiana Yevtushok

Psychologist. Gestalt therapist. Coach. Trainer. Supervisor

The purpose behind earning money

  • the psychology of money

Have you ever paused to consider why you work hard to earn money? What drives your ambition? Understanding your motivations for acquiring wealth is an essential step toward achieving financial freedom and leading a meaningful life. After all, your quality of life depends not only on how much money you have but also on how well you align your finances with your true needs and desires.

However, money should not be the ultimate goal. Many people fall into the trap of thoughtless consumerism, believing that accumulating material possessions equates to freedom. In reality, this pursuit often leads to a sense of emptiness and even slavery to money. True freedom lies in using your financial resources to reflect and support your inner values, aspirations, and self-expression.

People seek financial success for various reasons:

  1. Safety and Security: To feel stable and protected from uncertainties.
  2. Status and Respect: To gain recognition and admiration from others.
  3. Control and Independence: To direct their own lives and make independent choices.
  4. Self-Esteem and Actualization: To achieve personal fulfillment and express their potential.

Your relationship with money can reveal what motivates you and how you perceive financial success.


Identifying Your Relationship with Money

The way you relate to money reflects your primary motivations. Broadly, people fall into these categories:

  • Mainstream Seekers: Those who prioritize safety and belonging, focusing on stability and inclusion within a group.
  • Aspirants: Individuals who seek validation through status and recognition from others.
  • Achievers: People who value control and independence, viewing money as a tool to shape their lives.
  • Reformers: Those who strive for self-actualization and see wealth as a means to achieve inner fulfillment and contribute meaningfully to the world.

If your main focus is simply “to have money,” you may unconsciously empower it to control you, falling into a cycle of consumerism. To break free, you must shift your perspective from accumulating wealth for its own sake to aligning financial resources with your values and aspirations. Ask yourself: What kind of person am I when I have money? This question helps you integrate financial success into your personal growth journey.


From Basic Needs to Self-Realization

Understanding your motivations allows you to grow beyond material goals. Using psychologist Abraham Maslow’s hierarchy of needs as a guide, you can progress from addressing basic necessities to achieving self-expression and personal fulfillment. This shift is vital in transforming a culture of consumerism into one that prioritizes human dignity, where money is a tool for enriching life rather than defining it.

True financial freedom is not merely about meeting external needs. It involves internal growth and finding meaning in your pursuits. By striving for self-actualization, you open yourself to higher aspirations, creative expression, and a sense of purpose that extends beyond material wealth.


Reprogramming Your Financial Mindset

Achieving financial freedom is not just about adopting practical strategies or developing a “millionaire mindset.” It requires a deeper understanding of the beliefs, habits, and emotional patterns that shape your financial behavior. These patterns often stem from your upbringing, societal influences, and personal experiences.

To reframe your financial mindset:

  1. Reflect on your thoughts and feelings about money.
  2. Identify and challenge inherited patterns and internal conflicts.
  3. Align your beliefs and actions with your long-term goals and values.

As Carl Jung observed, “You cannot solve problems at the same level of thinking where they were created.” Growth demands emotional awareness, introspection, and a willingness to transform your internal relationship with money.


The Role of Feelings in Financial Freedom

Respecting and acknowledging your emotions plays a critical role in achieving financial and personal freedom. Emotions are a powerful indicator of your values and aspirations. By recognizing and embracing them, you affirm your existence and humanity.

A person who honors their feelings and those of others develops a sense of self-worth and dignity. Such individuals—referred to here as “reformers”—are capable of self-expression and personal growth. They view money as a means to fulfill their purpose and enrich their lives, rather than as a measure of their worth.

Conversely, escaping from feelings by chasing material distractions perpetuates dissatisfaction and leads to financial struggles. Suffering often arises from dissatisfaction, which is rooted in an inability to live fully in the present moment.


Overcoming the Cycle of Dissatisfaction

Dissatisfaction with your current circumstances can often be traced to unfulfilled desires or unmet expectations. This dissatisfaction is a common cause of financial challenges. Instead of focusing on what you lack, shift your attention to possibilities for growth.

For example:

  • Instead of asking, “How can I save more money?” consider, “How can I create more income streams?”
  • Seek new opportunities for professional development or entrepreneurial ventures.

This change in mindset fosters creativity, encourages problem-solving, and opens doors to greater success and fulfillment.


Practical Steps for Financial Growth

Success coaches often recommend stepping outside your comfort zone to stimulate growth and innovation. For example:

  • Treat yourself to experiences you previously considered unattainable—not to indulge recklessly but to expand your perspective.
  • Consciously challenge yourself with questions such as, “What can I do to earn more?” or “What opportunities am I overlooking?”

The human brain is designed to seek answers, and over time, these questions will guide you toward solutions and new opportunities.


Aligning Money with Meaning

Ultimately, your financial journey should be about more than just accumulating wealth. It should enrich your life on all levels—materially, emotionally, and spiritually. To achieve this:

  • Choose thoughts and attitudes that empower you.
  • Pursue meaningful opportunities that align with your values.
  • Invest in experiences that inspire growth and fulfillment.

By prioritizing quality over quantity, you can use your financial resources to support a life of purpose, dignity, and joy.


The Bigger Picture

What is your relationship with money? Are you earning enough to fulfill your true desires? Do those desires align with who you aspire to be? Reflecting on these questions can help you reshape your financial mindset and take meaningful steps toward a life of freedom, growth, and dignity.

As you move forward, remember this: financial success is not an end in itself. It is a means to create a life that reflects your deepest values and aspirations. Choose the best life has to offer, and let your financial journey become a path to true fulfillment.

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