Tatiana Yevtushok

Business psychologist. Gestalt psychotherapist. Coach. Trainer

The Psychology of Money

The world is made in such a way that it is money that is the platform for the realization of a human. Money does not spoil us, it reveals us. It should not be an end in itself, but a foundation for the realization of human needs. And if you want to improve your financial situation, you need to understand why you need it.

Human behavior flows from three main sources: desire, emotion, and knowledge.

— Plato

Gestalt and Business Coaching

Gestalt coaching, as a separate approach to counseling in the area of human resources development, appeared from symbiosis of Gestalt therapy and coaching and is successfully applied in different countries for several decades. Special interest of this approach in counseling is focused on helping people to reach their potentiality in the process of their professional activity and self-realization. The attention is paid to increasing personal effectiveness in work, increasing motivation, forming more effective professional interactions with professional environment, promoting and organizing the process of selling, as well as earning money and money management.

Coaching is effective when it is necessary to focus attention on some figure, when a person is motivated, when there is a chance for changing and growth and when there is problem with actions. With the help of some techniques based on promoting and clarifying questions, encourage clients to reach goals in his professional activity, thus, helping them to get from the place where they are to the place where they have perspective to be. As we know in order to reach that place and to grow we have to accept what is already present in actual situation, that is why Gestalt gives more deep and effective method of work.

Coaching and mentoring in business plays the same role as in sports. In sports, the coach helps the athlete to achieve maximum performance, supports him in the moments of falls and maximum exhaustion, and also teaches new skills that will help defeat the rivals. Similar tasks are performed by the business coach but in the world of money. The coach helps to maximize the use of own resources to achieve goals. He helps to cope with stress and hard feelings in difficult periods. The coach also teaches critical skills that many people do not pay attention to: setting clear goals, the ability to properly allocate resources and many others. Working with a business coach will not allow you to jump above your head, but it will help you see your own opportunities, which are so often underestimated. A view from the outside, constant study of the nature of success and experience are the main tools in the work of a business coach.

The Psychology of Money

The psychology of money studies people’s attitude towards money and its influence on relationships with other people during the process of professional and business activity and their behaviour within this process as well as on motivation and decision-making.

My author methods in this sphere is based on the frontier of knowledge about psychotherapy, gestalt therapy, philosophy, literature, the psychology of money (behavioral economics), business coaching, and my own entrepreneurial experience.

Individual consultations

Consultations on Gestalt coaching and the psychology of money are held both face-to-face meetings and work via video link. In my sessions, I use both business coaching methods and Gestalt therapeutic methods. By experience, it is the therapeutic part that gives the greatest result, but at the same time it assumes regular work throughout the course.

The cost of 1 session — 50 euros.

Questions and answers

Gestalt coaching combines both elements of coaching and psychotherapy, in particular — gestalt therapy. Often, the problems that are addressed to a business coach have a deep psychological nature. Gestalt coaching allows to solve these problems more effectively, eliminating not only the problem itself, but also its cause.

No, they are designed for healthy people who have the desire to grow and achieve success. Often, the person internally sets limits for himself or cannot efficiently use his own resources. Therapeutic techniques can identify such problems and help cope with their original cause.

The reasons to contact me can be very diverse: problems with self-actualization or self-esteem, when it is difficult to determine the price of your services or to set an adequate price that first seems high, difficulty in setting goals or lack thereof, when you need help in determining the vector of development, you need to learn how to properly allocate money , difficulties in communicating with customers, employees, colleagues. If you feel that something is stopping you from achieving success, or you have an inner need to develop — these are the reasons to contact me.

The minimum duration of the course is 10 sessions, which are usually held once a week or once every two weeks. The duration of one session is 1 hour, but it should be mentioned that after each session homework is issued, over which you will have to work independently between sessions and after the end of work.

Sessions are held in person or by video link. The duration of one session is 1 hour.

I have been involved in business for 15 years, coaching — 10. For the last 8 years - Gestalt therapy.

A coach helps a person to see his own resources, develop his potential better and faster. Also, working with a coach gives a person new skills in handling money, in dealing with people.

All that is needed is to have the desire to realize yourself. Financial success can be achieved not only in business.

If you have the potential to get rich quick, the coach will help you to realize it. But this is extremely rare and you should first of to aim at long work and continuous improvement. I can help you see your own resources and show you how to use them. How you will use them depends entirely on you.


As a participant in the seminar, I want to sincerely thank Tatyana for the high professionalism and excellent atmosphere that prevailed during the two days of our intensive work at the seminar. Personally, I received very big clarity and awareness on the topic "The Psychology of Money." Miraculous psychological practices of Tatiana Evtushok are literally "a brain explosion" and a complete reboot at the level of consciousness and peace of mind.

— Natalia

I would like to write that I had a great opportunity to work with Tanya on the subject of money. And it was interesting, energetic and brought a lot of clarity on which you can build up and implement your plans. So if someone has questions about and is interested in their financial state, I am sure that Tanya will help you navigate on your issue.

— Yevgeniya

I am very glad that I decided to try. Tanya helped to take a fresh look at my situation and see the spots that stop me. It never ceases to amaze me, the work of the field, because in a short period of time between our session and writing this review, I had clients who signed up for a consultation at a new price. The obstacles are in our heads, and not in the surrounding world, which I am convinced in this once again.

— Natalia

I did not think that it would be so difficult to put in a few sentences my impressions and thanks to Tania Yevtushok for working as a financial coach. Relationship with money is very intimate, but it’s scary and embarrassing to not only work on this topic, but to entrust someone with a sincere story about their difficulties, limitations, worries, loans, fear of poverty and so on. I am extremely glad that I took the risk and went to study the psychological aspects of the relationship with money, and also that Tanya was my teacher, mentor and therapist. Tanya, thank you for the cool work with monetary settings, for all the tasks that you developed, for the soft and powerful support of me and my future projects. Our sessions opened up a new world for me, in terms of future development and income. I grew up psychologically in matters of money, I like this responsibility and I am inspired by this. Signing up for coaching was one of the best decisions this year! I am happy, and, most importantly, now I have more money.

— Olesya Oliynyk


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If you ever wonder, how to promote your services or goods, in order to build wider audience of clients, to whom the results of your work could be useful, you will most likely be interested in getting to know something about the psychology of the selling and the principles on which it is based. I […]

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  • psychology of money
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In psychology, the issue of debts is rather multifaceted. In this article, I would like to examine it with the context of the dependent behavior and consciousness of needs concept. In the previous works, I already said that money is the metaphor of the contact boundary, as they represent resources, which from one side help us to satisfy needs, and with another – they motivate to develop through the realization of the potential in the process of activity. This is why money itself can not be a source of debt.

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  • psychology of money
  • psychotherapy

So what does really guarantee the successful harmonious development of professional activity (business), personal effectiveness in work and the desired financial reward? In physiology, there is the concept of proprioception, the muscular sense of self-movement and body positioning. Since physiology is directly related to mental activity, I took the risk and transferred this concept to the professional body of the realization of a person – his activity, business, work.

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